Rethinking Strategy through Storyboards and Cognitive Maps
Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Break that strategy planning process by...
View ArticleWhy You Need a Customer Experience Officer
Image by Eyesplash Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the...
View ArticleIt’s a Tablet World
Who would have thought smartphone mania may be overhyped and the wearable computing buzz offers a red herring? Ladies and gentlemen, introducing the tablet, the portable Internet access device of...
View ArticleA Nine Year Rant
Last week marked my nine year blogiversary. Actually, it’s nine years of blogging, but this blog came afterwards. I sold my first one, the Buzz Bin. So one might ask why am I still blogging and what...
View ArticleRethinking Strategy through Storyboards and Cognitive Maps
Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Break that strategy planning process by...
View ArticleWhy You Need a Customer Experience Officer
Image by Eyesplash Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the...
View ArticleIt’s a Tablet World
Who would have thought smartphone mania may be overhyped and the wearable computing buzz offers a red herring? Ladies and gentlemen, introducing the tablet, the portable Internet access device of...
View ArticleA Nine Year Rant
Last week marked my nine year blogiversary. Actually, it’s nine years of blogging, but this blog came afterwards. I sold my first one, the Buzz Bin. So one might ask why am I still blogging and what...
View Article
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